Thursday 3 March 2011

Music Video Treatment

A music video treatment is when the production companies/directors work with the artist to decide on what they want to happen in the music video, it outlines the information needed to make the music video. The music video treatment tells the reader what the music video is about and tells you the main concept.
There are three main concepts:
* Performing to a live audience- or performing alone - talent focused.
* A Story Line- certain events - certain situations.
* Experimental- random images - compliment the music.

The music video treatment should include:
Location,
Situation,
Stories/Narrative,
Look and Feel,
Tone,
Pace,
Colour.



The concept we are using for our music video is performing to a live audience, and a story line, we have a rough idea on what we are going to for the concepts. For the story line concept we will be telling the story of a breakup. The story line concept will allow us to tell the story through the performers point of view. 

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